Bill Gates: “Viva Piñata is for young girls”
Do we really need to comment anything else?
Bill Gates has summarized the short-sighted approach of Microsoft to creative and original videogames, as it can be seen in an unknown video interview recently uploaded to GameTrailers. While talking with his interviewer, Gates doesn’t hesitate to describe Rare’s Viva Piñata as a game most adequate “for young girls.” Gates appears to be trying to demonstrate the wide range of gaming options of the Xbox 360. Instead of that, what he manages to do is to prove the lack of vision of Microsoft when it comes to understand the qualities of their own products.
Knowing this, it’s hardly surprising that they still have so many problems selling games in Japan, where people learnt long ago that a cute design doesn’t mean necessarily only for kids. No to mention the chauvinist cliché of beauty and gardening meaning girly stuff. Anyway, it became pretty clear by the last generation that Microsoft’s idea of games for mature men had to be full of nasty monsters, coarse soldiers and whorish amazons.
Bill probably didn’t mean to say that. He simply didn’t know the game of which he was talking about. But he did expose by his unfortunate comment the problem of a whole Western gaming community and its industry. It’s time to grow up.
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